If a picture is worth a thousand words, what are the photos from your last personal branding photoshoot saying about you? While you’re thinking that over, I have a confession: …
How To Do A Personal Brand Audit
Does your brand need an audit? Things change over time. If you feel that your personal brand has never quite been what you want it to be or if you …
The Three Steps You Need To Know To Build Your Personal Brand
It took a lot of research and learning how to take all my knowledge about marketing products and translate that into marketing a person rather than a product or company. …
Why Vision Before Strategy And Why They Both Matter?
I recently shared with you the three steps to my brand strategy and step number one is Vision. But why? Why can’t you just dive right into the color palette and logo …
The Six Things You Need To Start Your Personal Brand
One of the things that I learned along my personal brand journey was that the people who dare to dream and work towards those dreams with daily action, eventually create …
Brand Purpose: Finding Your Why
pur·pose /ˈpərpəs/ noun The reason you exist beyond making money. “A strong purpose will keep people coming back to work day after day.” Do you know your brand purpose? The purpose …
Your Personal Mission Statement: Letting Go And Reworking The Plan
Mission statements can be short like TED’s, “Spread ideas.” And ClickUp’s, “One app to replace them all.” Or a bit longer and more future-focused like Tesla’s, “To accelerate the world’s transition …
How to Build a Better Personal Brand
One of my favorite methods of better personal brand building is not the logo brainstorming and color psychology and deep dives into audience research and all the other typical things …
Make People Fall In Love With Your Brand
Isn’t it time your brand grows up and gets serious about its relationships? By building on mutual understanding, a brand and its customers can move into more serious, long-term relationships—even …
How To Build A Mood Board
A fresh new year calls for a fresh new take on your personal brand. I, for one, can’t think of a better way to put a fresh spin on yours …