Want To Build A Better Brand In 2023? Skip the logo brainstorming, color psychology, deep dive into audience research, and all the other typical things that come to mind. Instead, …
7 Benefits You Need Now That Personal Branding Can Offer You
Is it really worth it, Maegan? I know what you are thinking. Building a personal brand sounds like a lot of work. And I admit it truly can be. I …
Thought Leadership: What Is It And Why Should It Matter To You Now?
Talk around thought leadership has been building over the last few years but what exactly is it? To answer this question, we have to first define what is leadership. Leadership …
A Brand and A Personal Brand – What’s The Difference?
Brand /brand/ – a type of product manufactured by a particular company under a particular name according to Google. And it’s an ok definition, but the truth is a brand runs …
Why Find Your People First And Then Your Brand
Maybe you don’t want to be an Internet celebrity. Or one of those “influencers” that fake it online buying followers and renting cars and clothes to look successful. You’re working …
The Truth About Brand Strategy Part: II
ARE YOU YOUR BRAND’S CEO? To understand what it means to be the CEO of your own brand, you must first understand what a CEO does and I got the …
The Personal Brand Strategy Process Part: I
Whether you already have a business or are flirting with the idea of building a personal brand for the first time, developing a successful strategy is crucial. When I set …
What You Probably Don’t Know About Branding
I’ll go out on a limb here and assume 2020 has been a crazy year for you, as well. In the midst of shutdowns, job losses, the new normal, distance …
Brand Tactics: Essentials For Long-Term Success
If you are starting to map out your personal brand strategy here are four tactics that need to be uncovered before you begin: Foundation Setting Target Audience Content Strategy, and …
Building A Strong Brand Story
What is a brand? While most of us can name a plethora of household brand names at the drop of a hat—like Apple, Coca-Cola, Amazon, Tesla, Google, and more—it’s …