What are your top 5 brand words? Not sure? Having a strong set of brand words, or words that describe your brand can keep you focused on sharing the right …
Psychology Of Shapes & Colors
Did you know that a Psychology degree could help with creating your brand? If you don’t have a psychology degree, don’t worry. You can easily learn psychology hacks to help …
The Personal Brand Strategy Process Part: I
“Going into business without a strategy is like going into the garden without any seeds to plant. Sure, being outside will feel great, but you’re not going to grow anything.” …
The Truth About Brand Strategy Part: II
Are You Your Brand’s CEO? To understand what it means to be the CEO of your own brand, you must first understand what a CEO does and I got the …
Why Build A Personal Brand?
You hear a lot about personal branding these days, but why is it so important? Why go through the effort of strategically building out your brand? A personal brand establishes …
A Brand and A Personal Brand – What’s The Difference?
Brand /brand/ – a type of product manufactured by a particular company under a particular name according to Google. And it’s an ok definition, but the truth is a brand runs …
What You Probably Don’t Know About Branding
I’ll go out on a limb here and assume 2020 has been a crazy year for you, as well. In the midst of shutdowns, job losses, the new normal, distance …
Why Find Your People First And Then Your Brand
Maybe you don’t want to be an Internet celebrity. Or one of those “influencers” that fake it online buying followers and renting cars and clothes to look successful. You’re working …
Perfect vision: The path to your personal brand
“The master in the art of living makes little distinction between his work and his play, his labor and his leisure, his mind and his body, his information and his …
Building a strong brand story
“Brands are built around stories. And stories of identity—who we are, where we’ve come from—are the most effective stories of all. The storytelling is a powerful way to bring brands …